Today, we’ll be discussing Episode 12 of Start-Up, the hit K Drama on Netflix starring Bae Suzy as Seo Dal-mi, Nam Joo-hyuk as Nam Do-san, Kim Seon-ho as Han Ji-pyeong, Kang Han-na as Won In-jae, and Kim Hae-sook as Choi Won-deok. We discuss:
The songs featured during the recap: Love Letter by BOL4, In the Same Way or Another by Park Sejun, and Without Your Letter by Lee Nyeom.
The fallout of the 2STO deal and how Samsan Tech’s lack of legal, financial, and strategic guidance led to a contract that technically worked, but failed them completely.
Han Ji-pyeong’s crisis of conscience and how his absence at Demo Day changed everything for Dal-mi and Samsan Tech.
Why Seo Dal-mi didn’t bring the contract to Ji-pyeong for review, and how excitement, pride, and emotional distance all played a role.
The brutal moment when Dal-mi and Jung Sa-ha are let go, revealing who 2STO actually wanted and how “acquiring a company” doesn’t mean protecting its people.
The heartbreaking confrontation between Nam Do-san and Han Ji-pyeong, culminating in a physical fight and the devastating reveal about Dal-mi’s grandmother losing her vision.
Ji-pyeong’s visit to the grandmother at her corn dog stand, the meaning of the word “순딩이” (gentle soul), and why this hug becomes his emotional breaking point.
The quiet late-night phone call between Dal-mi and Do-san, the recorded confession, and the realization that love alone cannot be a shared dream
Why Dal-mi breaks up with Do-san on his birthday, and how humiliation, pride, and unequal trajectories force her to let him go.
Dal-mi’s decision to apply for a Strategic Planning Manager role at In-jae Company, swallowing her pride and reframing what leadership and vision look like after failure.
The episode’s closing questions: the uncertain future of NoonGil, Do-san’s reluctant departure for Silicon Valley, and whether Ji-pyeong is finally ready to step into the role he’s been avoiding.
The two unforgettable dads of Start-Up: Kim Won-hae, who plays Nam Do-san’s father, and Kim Joo-hun, who portrays Seo Dal-mi’s father.
What we’re watching now, including Pro Bono and Can This Love Be Translated.
The exciting interview with a real-life venture capitalist next week!
References

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